Mass Communication Courses Spells Immense Money, Power And Freedom
In today’s time of ultra modernization and avant-garde gadgets, everybody yearns to keep him/ her up to date with the latest advancements and developments happening in virtually any nook and corner of the globe. In such turbulent epoch, one powerful vocation is mass communication. One can start treading on these success steps by first pursuing mass communication courses. These courses essentially trains an individual to make apt usage of media such as TV, radio, magazine, newspaper to make the mass aware of the latest developments in various fields.
One also gets to choose his/ her specialization such as advertisement, promotion, public relations, cinematography, radio jockeying, print media, event management, fashion photography, sound engineer, film making, journalism, animation, etc. There are a large number of institutes which proffer mass communication courses in Delhi such as the International Institute of Management, Media & IT, The Delhi School of Communication, Editworks School of Mass Communication, Pran’s Media Institute, Center for Research in Art Of Film and Television to name a few. For those who wantto carve out a niche for them in the film line can take up apt film courses which will be the fist stepping stone towards their journey into Bollywood.
The options of courses are also varied; for example one can pursue Bachelor of Mass Communication (BMC), PG Diploma in Mass Communication (PGDMC) or Master of Mass Communication (MMC) in such educational institutes. It is highly advisable to do a bit of intricate research on the World Wide Web before plunging into the all important decision of choosing an apt mass communication institute. One should look into the history of the educational institution, its placement records, experience and expertise of faculties and the amount of exposure it proffers its students. The rise in the number of newspapers, news channels and TV channels has virtually opened a bank of vacancies for mass communication students. Not only does this vocation proffer immense power but also the authority to make mass effects.
In these times of cut throat competition where every one is hungry about news, bringing them to people has become the most sought after vocation. Some of the essential traits which will give you an edge are broad mindedness, a keen eye for details, good listener and speaker, imaginative, resourceful, extrovert, etc. In a developing country like India, the role of media has taken an unprecedented place by making its populace aware about the economical, political and social issues.
Youngsters today are flocking educational institutes which proffer mass communication courses as it is their ticket to a career which gives them freedom, power and most essentially money. One also gets to enhance his/ her network once he/ she join a mass communication institute. Not only journalism, radio jockeying, acting and ad manager are also some vocations which falls under this category and are fun too. One has the option of pursuing such courses part time or full time. If you are a scholar who is split on choices as to which career to pursue, this article will definitely help you.
EICMS (Enterprise Information And Communication Management System)
DMS Document Management System, CMS Correspondence Management System, TMS Timesheet Management, Project Management, PMS Performance Management System, ISSUE Management, Discussion and Communication Management, Scheduler, Reports You Think of it and We have it in EICMS -Enterprise Information and Communication and Management System
EICMS:
A single integrated system acting as a key tool for Information communication in the Enterprise. Creation of Project, Planning of Projects, Resource Allocation, Setting up of Project based milestones and monitoring the time spent by resources in delivering the project tasks, all these are tightly integrated to form a Information management and communication system.a
Once the tasks are tightly coupled and involvement of multi level, multi location top down and bottom up hierarchy is involved, the only single common binding factor of communication needs to be properly channelized. Communication is the key to success in Project. The triggering point of communication being the client and the terminating point being the entry level developer. Different types of communication like private and public communications, tagged and untagged communication, project related and social discussions can be retrieved and sent at ease.
Communication across people may lead to issues and escalations. EICMS is master in handling issues and escalations related to projects ensuring the on time delivery of simultaneous projects. The concept of paperless organization is no more a concept. EICMS has made it a reality by having a central pool of documents. The pooled documentation vault gives opportunity to make use of necessary documents depending on the functional expertise. It also serves as an effective tool of sharing valuable information and avoids data duplication.
EICMS Helps in Monitoring
1) Project Status 2) Employee Productivity 3) Employee Performance 4) Communication Traces
Mechsoft Helpline:
EICMS is Mechsoft initiative for growing organizations, which are in lookout of a complete end to end functions taking care of various aspects of information sharing and communication management in the organization. Team Mechsoft is providing a helping hand by inviting the organization to be on EICMS and be a front runner in the race of using the premium solutions. TO support this cause, the organizations can register for FREE and be on the trial run to taste the EICMS offering and make their organization be a part of heading one step towards the league of growing and well managed organizations.
Post being on EICMS the difference in the organization’s operations, customer satisfaction, and employee productivity cannot be overlooked. Once convinced of the quick value added results the organizations can migrate themselves to EICMS -Enterprise application, making it their information and communication lifeline.
3 Effective Communication Skills For Marriage
Communication is more than important for a happy marriage. What if I told you communication is the relationship?
Without communication, you wouldn’t have a marriage. It makes sense then to learn effective communication skills for a better marriage.
The first piece of advice is to minimize judgmental statements. Judgments are a common communication barrier in interpersonal relationships. You’re judgmental when you label another person as “stupid”, “uncaring”, or “selfish”. Labeling categorizes, assumes traits, and degrades another person.
Instead of ranting on about how selfish your partner is for not doing something you requested, state what you felt and need in objective terms. Here are three examples of good assertive statements that avoid judgment:
1) “When I come home from work and you don’t hug me, I feel unwanted.”
2) “When we agree to go out for dinner and you don’t call me about being late, I feel frustrated because I’ve looked forward to dinner with you all day.”
3) “I would like you to pick up the kids so I can cook dinner for us. Can you do that? Or do you have another idea to help get our needs met?”
These are much more powerful than a judgmental, “You’re so selfish!”
Another effective communication skill in marriage is to acknowledge you cannot read another’s mind. This goes for communication outside the marriage.
You don’t know your partner’s intentions or motives behind an action. You may think they intended to hurt you, get revenge, or elicit a certain response from you, but this is mind-reading. Talk to your partner to seek clarification and build understanding. Open up communication instead of shutting it down with judgments, mind-reading, and the third tip – destructive conflict.
A third secret of happy marriage communication is to not avoid conflict. One of the greatest myths of happy marriages is the couples do not fight. Quite the opposite. A couple with effective communication know how to fight because disagreements, problems, and tension is inevitable.
What separates happy couples from miserable couples is their communication. Conflict in the later is destructive while the communication in the former is constructive. What matters is how you deal with conflict. Good marital communication means you face an issue up front with compassion for your partner.
Eighteenth century master writer Leo Nikolaevich Tolstoy known for his War and Peace book said, “What counts in making a happy marriage is not so much how compatible you are, but how you deal with incompatibility.” How you do that depends on your ability to effectively communicate using the tips you learned in this article.
Marketing and Communication Manager
Marketing and Communication Manager
A marketing and communication manager is really a public specialist who serves, promotes and preserves business relationships between an organization and its clients. With the increase in globalization and competition, companies are now relying more these on marketing specialists to offer advice on strategy and policy to ensure their success.
Job Description of Marketing and Communication Manager
Marketing and communication managers form their domain and relationships in the media, public, general industry and the internet. They place themselves into strategic relationships so they are easily recognized and associated with the products they are promoting. They must develop an understanding of the culture of the community, fellow employees and consumers transfer this information into income generating opportunities. Some of the specific functions of marketing and communication managers include:
* drafting of press releases
* organize trade shows and seminars to keep in contact with their client
* conduct research on market trends
* conduct sampling of the product to ensure it is at a desired standard
* assist in the design and production of advertising campaigns
* managing and motivating staff under their control
Education Required to Become Marketing and Communication Manager
Most employers require that Marketing and Communication Managers to have earned at least an Online Bachelors Degree. This validates the level of trainability and knowledge of the individual. However, for jobs in top companies, training that is more specialized is required at the Master or PhD Levels. This is paramount due to the high level of expenditure involved in managing a successful marketing campaign and investors require returns on their investments.
Most marketing and communications manager progress through the field of Communications and combine these skills with formal training in business administration.
Online Bachelors Degree in Marketing and Communications
A typical Bachelor’s Degree Program in Public Relations will see students exploring subject areas such as public relations principles, public relations management, organizational development, writing, effective news release techniques, business proposals and speech writing. Students of Marketing and Communications majors program also study visual communication courses such as desktop publishing and computer graphics. For a real time understanding of the business side of the industry, students receive instruction in advertising, business administration, finance, political science, sociology and economics.
This training enables participants to provide and support business growth and development through the successful introduction and maintenance of the product in the market. They will also be able to conduct research, identify market opportunities in both new and established industry markets. They will evaluate the competitive environment to adjust and position the product by preparing sales and marketing forecasts and coordinating the overall marketing strategy into one cohesive unit.
Online Programs to Get You There
The position of a marketing and communication manager is of vital importance to the success of the product in the market place. These marketing and communication specialists develop strategies to monitor trends and ways of influencing customers to purchase their products. While the job can be stressful due to the long hours required, with proper training and education, they will develop the appropriate skills needed to achieve their desired goals.
Studies conducted have revealed that with the increasing globalization and new avenues of marketing such as the internet, the demand for communication and marketing managers is high. As a result, various institutions offer training in specific disciplines to create trained professionals to fill these positions. Some of the top schools listed to offer training in Marketing and Communications include:
* University of Phoenix
* AIU Online
* Westwood College Online
* Keiser University eCampus Online
* Kaplan University
Average Salary Range for Marketing and Communication Manager
The salary for a marketing and communication manager is tagged to the type of product being promoted, budget of the employer, level of training and experience, popularity and income generating capabilities. More experienced and qualified professionals will certainly command higher wages as they are able to add profile to the product based on their popularity. These individuals may have fluctuating salaries that may be significant.
Mid-level organizations may have a dedicated staff on payroll and they receive a steady income regardless to whether they are able to achieve the goals of the organization. This results in a wide salary range starting from as low as $30,000 per year to over $150,000 for private and independent contractors.
Business Communication Systems Integrate Multiple Features That Ease Communication Between Companies
Most companies go for business communication systems as they provide an opportunity to communicate efficiently. Some systems offer only basic functions such as email, while others may provide support for practically any kind of communication, from text to audio and video, as well as all three at once.
Business communication systems are valued for being able to exchange information between a company’s employees, customers, partners and suppliers. Contemporary systems are equipped with functions that previously fell to Private Branch Exchange (PBX) systems. Businesses are known to have used PBX systems for more than a century, which evolved over time and became more automated, switching from analogue to digital data transmission. And with the appearance of business networks and personal computers email has become an inalienable feature of inter-office and external communication systems.
Up-to-date business communication systems integrate multiple communication functions. The most basic communication systems provide support for email. More advanced types of communication systems may also support video conferencing and may integrate with IP telephony and email systems. Some may also offer support for such emerging business communication formats as instant messaging.
Business communication systems integrate email, telephone communications and other communications into a single, computer-based system which can help businesses reduce the number of specialist roles and lower personnel costs. On the other hand, computerised and network-based communication systems need robust, stable and reliable network infrastructures. Hence, companies wishing to move to more advanced integrated systems may first need to review their existing network capacity.
With sophisticated business communication systems, companies can take advantage of many important benefits. For instance, a business communication system allows access to a variety of applications, including voicemail, database queries, soft phones, by using a single interface. Moreover, an advanced small business communication system allows company employees to collaborate in real time. This communications solution is also more cost-effective than a regular phone system. Employees can communicate with one another and with business partners, suppliers and customers using video, voice, data, and mobility applications.
Many business communication systems are designed and priced for small or medium-sized businesses. However, sometimes they may lack the in-house technical expertise to manage these systems. The good news is businesses don’t have to buy a communication system to take advantage of its features. They can simply use a hosted or a managed communication system, depending on their needs.
With a hosted service, the service provider is the owner of the equipment that supports a business communication system, being fully responsible for it. Thus, a company does not have to invest capital into its communication system, instead it pays a fixed monthly fee to the hosted service provider. Companies do not have to worry about supporting and maintaining the system and have permanent access to technical expertise when needed. You also don’t have to worry about disaster recovery.
With a managed service, companies own business communication systems and the equipment supporting it. But the system is entirely managed by an independent service provider. By outsourcing the communication system, businesses do not need in-house expertise to design, deploy and maintain it. At the same time, they pay an affordable monthly rate for the managed service.
All in all, using business communication systems will ensure high efficiency that may lead to business success. Since most businesses need to constantly contact various clients business telephone systems that can be used to ensure proper communication between companies and their customers.
Understanding Interactive Marketing Communication
Defining Interactive Marketing.
Interaction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself. With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Goodbye to the halcyon days of the TV advertisement of old?
A new wave of technology is promising to transform the obsolete analogue technology of television into a two-way medium which allows the viewer to determine what is to be watched, and when.This could well create a situation where the consumers solicit information from the advertiser, rather than the advertiser soliciting the attention of the consumer.Viewers are becoming impatient with television’s linear flow and are increasingly using the limited opportunities available to them to avoid the intentions of advertisers and programme makers. Even though too many the remote control is a fairly recent development, 44% habitually use it to avoid advertisements.
Television is an advertising medium, not a communications medium and, as television declines in the face of competition from the new media, conventional advertising will decline with it.In many ways, ‘advertising’ is an outmoded concept, since media advertising is simply one means of communication with customers. In an environment in which the balance of power is shifting in favour of the consumer rather than the advertiser, manufacturers and service providers need to look at ways of replacing the monologue of advertising with a dialogue which can utilise a range of different ‘relationship’ marketing techniques.
Advertising has to modernise & change.
The market place has changed. Newspapers and television have lost their exclusive hold on the advertiser, the number of print and electronic advertising channels has substantially increased, such as pre-printed booklets pushed through letterboxes, or hung on doorknobs, local cable TV and Direct Mail.
Recent events have given advertising a permanently diminished role in the selling of goods and services. At the same time cynical consumers are wearying of the constant barrage of marketing messages. They’re becoming less receptive of the blandishments of advertisements, and their loyalties to brands erode as they see more products as commodities distinguished only by price.
Advertising ignores communication theory.
As the mass media have matured, the behavioural dynamics of perception and interaction, which were not address by Advertising Agencies in the 70s and 80s, during the explosive growth of advertising have become critical to the redefinition of media and its role in marketing communication. With passive, one way, forms of advertising such as media displays or television advertising, there is a certainty of a degree of non-response.
Lack of communication competence.
Most Advertising Agencies lack the skills of communication, advertising messages are more carefully prepared than interpersonal communication and yet ‘message’ comprehension tends to be lower.
Advertisements are more carefully prepared because gatekeepers (those who prepare and send out messages) are more cautious about what they say to large audiences than they are to audiences of one or a few, they check their facts more carefully and they prepare their syntax and vocabulary more precisely. And yet, because their audience contributes much less feedback, the source cannot correct for any lapse or understanding, so people are more likely to misinterpret what they hear or read over the mass media.
It is also important to note, of course that just because mediated messages are more carefully prepared, they are not necessarily more accurate. Gatekeepers have a way of looking at the world based on personal beliefs or motivations. This ‘world view’ sometimes tends to make media messages inaccurate.
Interactive Communication leads to a commitment to participate.
However, with interactive marketing communication, there is a commitment to participate, which in turn leads to a set of possibilities, which are significantly different in how they affect the communication process, itself.
The need for product information.
Image advertising doesn’t give the information needed to buy knowledge-driven products. Moreover communication results from an interaction in which two parties expect to give and take. Audience members must be able to give feedback. Media practitioners must be sensitive to the information contained in the feedback. This give and take can result on real understanding or real feedback.
The need for Interactive Marketing Communication.
Put simply, because there is a human desire for interaction. We have created a media society during the past 40 or 50 years where there is an extraordinary reduction in interaction because of the one-way and more passive form of information retrieval that exists.
People desire to be taken account of, to affect change, learn and personalise their relationships with their environment. There are a phenomenal number of reasons, which cause people to interact, which go far beyond just giving them things.
When people participate in interactive marketing communication they are told that their efforts and feedback are of positive help to the advertisers. Moreover, by participating, they then learn and understand the message from the advertiser, personalise their relationship with the advertiser and their products (or services).
Consumers tend to filter out information they do not want to hear and this alters the effectiveness of advertising in quite a dramatic way. The purchaser’s decision is invariably a compromise and this leads to a certain amount of anxiety. The worry that perhaps the purchase decision was not the best or right one. In order to minimise this anxiety the purchaser seeks to reinforce his choice and begins to take more notice of his chosen product’s advertising. And, at the same time, the purchaser deliberately suppresses data, which might challenge his decision by ignoring the advertising of competitive brands.
People are often loyal to a brand simply because they do not want to readdress a decision. The opportunity to screen out undesired data always exists when media advertisements have to stand on their own and fight for attention.
Interactive Communication takes the consumer through the barrier of not wanting to address change; and this is the ultimate market the advertiser is after – the people who use his competitors’ products.
Now the consumer can say ‘Yes, I will change my behaviour and I have a very good reason or series of reasons why”, and have a well-informed opinion or image in mind.
If someone goes into a product purchase decision with a very specific image of the product and its reason to exist and why they have decided those reasons are worth its purchase, the test in reality, the use of the product, will tend to confirm that premise, and therefore conversion will be enormously enhanced.
Interactive Marketing Communication turns passive advertising into active advertising and actually alters behaviour during the communication and learning process.
Interactive Marketing Communication increases sale.
And there’s more!
It enhances relationships and dramatically improves consumer knowledge, understanding and loyalty.
- 1. Strong Company or Brand Values.
To be effective communication has to be single minded in choosing a specific proposition which by definition cannot appeal to all. Yet every product, service or retail outlet can offer several attractive benefits and in some cases these can be numerous. Interactive Communication presents consumers with a ‘menu’ of powerful benefits, both rational and emotional, and asks them to choose the one which they find most relevant and appealing to them.This allows them: -
a) Personalise their relationship with the communicator.
b. To absorb and retain the majority – or even all – of those extra benefits while making their choice.
c. Not one, but several, good reasons for buying the product or service.
Equally it puts these benefits into context, educating consumers to understand just how important those benefits are to them, and positions the product or service as unique in satisfying all those needs.
- 2. The emotional relationship.
By asking consumers for their opinions rather than telling them, the company makes them feel special and involved in an unprecedented way. A company prepared to listen! This disarms consumers and produces a feeling of trust and thereby an emotional commitment to the company and its products, which cannot be, generated any other way.
That emotional commitment enhances the more rational understanding of the Company or Brand Values discussed above and establishes an unprecedented, personal, relationship with the manufacturer/brand/retailer – even amongst those who may have had no previous experience.
- 3. Consumer Feedback.
Allowing consumers to interact with the brand by offering their opinions and views does more than create an emotional commitment; it allows large numbers of real people to express ideas in a way they have not had the facility to do before, to a company evidently prepared to listen and act.
Consumers are seduced and this generates genuinely expressed observations on the strengths of the company – as well as areas of opportunity for improvement or exploitation. It is, in effect, an enormous piece of qualitative research, but without consumers’ ability to vouchsafe real opinions being inhibited or guided by a researcher.
Thus the combination of all these elements produces a deep understanding of the company and its brands – and its role and value to the consumer; a greater level of involvement in an emotional commitment to the brand and an enhanced desire to buy it.
Understanding Interactive Marketing Communication.
With a better understanding of the nature of Interaction allows us then to give a more precise definition of the process, that is:
“With Interactive Marketing Communicatio the reader/viewer is actively encouraged to take careful note of what is being taught him, learn rather than be taught the message, and then give tangible evidence that the lesson, in this case the advertising/marketing message, has been learnt. Interactive Marketing Communication ensures that the initial message receiver anticipates and then subsequently evidences a response using a predetermined mechanism.
Improving Effective Workplace Communication
Taking the time and energy to develop effective communication skills is definitely a rewarding experience if undertaken with full dedication. The benefits of improving your communication skills will be found both at home and in the workplace. A great key to successful and rewarding employment is developing effective communication in the workplace. It helps you get the job, helps you keep the job, and most importantly helps you enjoy the job. Good workplace communication is the difference between awkward water cooler conversations and going out for drinks after work with a new friend, between those people you avoid running into in the halls and someone you have a new story to tell. Great workplace communication means never having to be told something twice, never having to repeat yourself, breezing through that interaction with those troublesome clientele or customers. using Effective communication skills in your workplace may begin you on a path to a better position, better pay, better understanding of co-workers, more contentment in your current work, and it all may begin with a single, simple step.
Improving communication skills is simple, but requires both effort and time. To start with, simply make more eye contact, use good posture, and ask questions. These things can be done right away and can markedly improve your communication. The hallmarks of great communication are much more in depth, and may take practice, studying, or heightened self-awareness to enact. Do not despair, there is hope. Improving communication skills is a gradual process, but one which quickly reaps rewards; other people will notice right away and begin to more positively respond to your improved demeanor and your relationships will thank you. Another positive aspect to developing effective communication skills is the countless situations and opportunities that you will be granted on a daily basis, not only will all of your normal interactions become chances to practice new techniques and learn more, but your improved communication skills will create better relationships that will foster longer interactions that offer more opportunity to practice. It is like a snowball rolling down hill; it picks up mass and speed as it goes, ever growing. Think about it, who are you most likely to look forward to bumping into, working with, or even spending time with after work: the open, and friendly person who listens when you talk, and looks you in the eye; or the person who won’t look at you, mumbles to themselves under their breath, and never takes the time to let you finish a sentence?
Workplace communication makes your job much easier, and sometimes even enjoyable. It is said that there is ‘one of those people’ at every job, but what if there didn’t have to be? You have the power to change anyone into a more competent, enjoyable and helpful co-worker; all that is required of you to re-shape your co-workers is communication skills. Effective communication in the workplace also has considerable benefits for the organization as they see an increased in productivity and efficiency. Taking the time to develop effective communication skills may not be like switching on a light, but it is like rolling a log downhill, once you are started it is not easy to stop, and why would you want to?
Challenges For Effective Communication Skills
Effective communication is an unavoidable and incredibly important component of both a successful career and happy home-life. The development of effective communication skills has been seriously effected over recent years by the increased prevalence of technological advances, the result of which is a decreased level of direct verbal and non-verbal communication between individuals.
Universities and colleges throughout North America are ensuring that their students recognize and understand the importance of communication skills in their future careers and endeavors. In degree programs where communication skills are particularly important, such as teaching or business, schools are inviting communication experts and specialist into the classroom to discuss the techniques that can be used to enhance the public speaking, body language, and active listening skills of current students. These communication consultants are offering specially-designed communication seminars and exercises that seek to make students think hard about the messages they are communicating, intentionally or not, and focus on conveying well-thought messages.
A recent government report expressed concern that the new generation of post-secondary students were suffering from a diminished grasp of vital communication skills, particular verbal communication abilities, due to new technological changes in the communication sphere. The internet, email, and mobile SMS-texting has significantly, and perhaps irreparably, altered the way many people communicate, and has resulted in a decreased need for direct interpersonal communication. This is especially true, the study says, for formal communication situations where professional and articulate message conveyance is paramount. Both the public and private sector fear that today’s younger generation is increasingly ill-equipped to handle face-to-face interpersonal interaction when the time comes in their future careers. This includes future job interviews, as well as workplace interaction with colleagues, clients, and other stakeholders.
The recruitment departments of some international companies, as well as executive hiring services companies, have expressed an increased emphasis on evaluating candidates to ensure they possess an adequate proficiency in interpersonal and workplace communication. These organizations have expressed concerns mirroring those of the government studies, and have said that they have witnessed a deterioration in the communication skills of those individuals who come through their systems.
Scope of Mass Communication Today in India
The Indian education system in 21st century is a basket full of professional courses and Media is one of those specialized courses popularly growing in India. The canvas of the mass communication course is larger enough to accommodate one’s imgination into it. Media is one of the most booming sectors which is expected to reach USD 1.8 trillion by 2015 globally and Asian countries are expected to contribute greatly into it.
The size of Indian media and entertainment industry in 2006 was recorded approx Rs 43,700 crore. According to a recent report given by FICCI, the industry is projected to grow at an annual rate of 19 per cent and cross the estimated size of Rs 83, 740 crore of industry by 2010. The faster growth and wider scope in the industry is the reason behind growing immense popularity of mass communication courses in India. Students willing to make career in media or entertainment industry should look out to join mass communication courses they are suitable for. The sector has truly stored immense potential in it.
Mass communication is an area ofstudy that is institutionalized in various names like communication studies, communication science, communication arts, media studies, speech communication, media ecology or mass communication at various universities of many countries including India. This type of study deals with the process of communication that encompasses a broad range of contexts ranging from newspapers, journals, magazines, television or radio broadcasting to face to face converstation. Mass communication is a discipline that tells us about the way information interpreted by the audience and how do they take political, social, economic and cultural view in their context.
Mass communication is often recognized as a backbone of our society. It is believed and said that it would be hard to construct a modern society without its active involvement. These days a number ofprivate and government institutes offering mass communication courses to the young aspirations and help them to make their career in any of the media fields like journalism, advertising, radio, public relations etc. Some of the renowned universities and colleges in India that offer courses in Mass Communication are Indian Instiute of Mass COmmunication, New Delhi, Delhi University, Symbiosis Pune, Jamia Milia Islamia, New Delhi, Chitkara School of Mass Communication, Editworks School of Mass Communication, Noida, etc.
Mass communication course opens much scope for a mass comm student who can make a bright career in any of the sectors such as advertising, films, newspapers, magazines, websites, TV channels, radio, corporate communications, press information bureau, central information service or any other. Doing a course in mass communication requires a lot of skills such as creativity, imagination, spontaniety, innovation and flexibility. Mass Media and Communication is a field interesting to be in and to make successful career in.
Effective Interpersonal Communication Skills
The purpose of interpersonal communication is to exchange information between two or more individuals. During this exchange messages are sent from sender to receiver using a variety of communication channels. One academic concept that attempts to explain the human desire to exchange information asserts that individuals seek knowledge about those around them to limit uncertainty about the actions of those people. Interpersonal communication is best achieved when the sender and receiver have both developed effective communication skills.
While interpersonal communication can occur between groups of individuals, it is often academically defined as communicative acts taking place between only a few individuals. Many academics assert that interpersonal communication skills differ from the skills individuals use to interact as a larger group.
A significantly important aspect of interpersonal communication is the context in which the communicative act takes place. The nature and structure of the communication skills used, both verbal and nonverbal, will differ when speaking to a stranger versus speaking to someone that is familiar.
Interpersonal communication can take place in direct channels and in indirect channels. Direct channels are more easily recognized and converted by the sender, leaving less room for ambiguity and misunderstanding. These channels include speaking and writing; these verbal communication types use words and language to transmit information. During most communicative acts the sender is most in control of the message when utilizing direct channels, however this control is maximized when the sender has developed effective communication skills.
Indirect channels typically include forms of nonverbal communication such as eye contact, hand gestures, and general body language. The sender is usually less aware of the signals they are sending with indirect communication, and it can inadvertently blur or indicate the true intention of the senders message.
The development of effective interpersonal communication skills can aid the individual in building trust and stronger bonds with those around them, both at home and in the workplace. Effective communication skills during interpersonal interaction include (not an exhaustive list by any stretch);
- Context recognition (ethics and multicultural).
- Practicing active listening and active observation skills
- Encouragement during constructive criticism
- Asking and answering questions but also not leaving any questions or queries without conclusions where possible
- Ask clarifying questions to fully assess meaning and intended impact
- Monitoring oneself for physical nonverbal motions
- Turn and face the individual you are addressing
To fully optimize the potential of these interpersonal communication skills the individual can undertake training and practice opportunities to develop these vital capabilities.