Understanding Interactive Marketing Communication
Defining Interactive Marketing.
Interaction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself. With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Goodbye to the halcyon days of the TV advertisement of old?
A new wave of technology is promising to transform the obsolete analogue technology of television into a two-way medium which allows the viewer to determine what is to be watched, and when.This could well create a situation where the consumers solicit information from the advertiser, rather than the advertiser soliciting the attention of the consumer.Viewers are becoming impatient with television’s linear flow and are increasingly using the limited opportunities available to them to avoid the intentions of advertisers and programme makers. Even though too many the remote control is a fairly recent development, 44% habitually use it to avoid advertisements.
Television is an advertising medium, not a communications medium and, as television declines in the face of competition from the new media, conventional advertising will decline with it.In many ways, ‘advertising’ is an outmoded concept, since media advertising is simply one means of communication with customers. In an environment in which the balance of power is shifting in favour of the consumer rather than the advertiser, manufacturers and service providers need to look at ways of replacing the monologue of advertising with a dialogue which can utilise a range of different ‘relationship’ marketing techniques.
Advertising has to modernise & change.
The market place has changed. Newspapers and television have lost their exclusive hold on the advertiser, the number of print and electronic advertising channels has substantially increased, such as pre-printed booklets pushed through letterboxes, or hung on doorknobs, local cable TV and Direct Mail.
Recent events have given advertising a permanently diminished role in the selling of goods and services. At the same time cynical consumers are wearying of the constant barrage of marketing messages. They’re becoming less receptive of the blandishments of advertisements, and their loyalties to brands erode as they see more products as commodities distinguished only by price.
Advertising ignores communication theory.
As the mass media have matured, the behavioural dynamics of perception and interaction, which were not address by Advertising Agencies in the 70s and 80s, during the explosive growth of advertising have become critical to the redefinition of media and its role in marketing communication. With passive, one way, forms of advertising such as media displays or television advertising, there is a certainty of a degree of non-response.
Lack of communication competence.
Most Advertising Agencies lack the skills of communication, advertising messages are more carefully prepared than interpersonal communication and yet ‘message’ comprehension tends to be lower.
Advertisements are more carefully prepared because gatekeepers (those who prepare and send out messages) are more cautious about what they say to large audiences than they are to audiences of one or a few, they check their facts more carefully and they prepare their syntax and vocabulary more precisely. And yet, because their audience contributes much less feedback, the source cannot correct for any lapse or understanding, so people are more likely to misinterpret what they hear or read over the mass media.
It is also important to note, of course that just because mediated messages are more carefully prepared, they are not necessarily more accurate. Gatekeepers have a way of looking at the world based on personal beliefs or motivations. This ‘world view’ sometimes tends to make media messages inaccurate.
Interactive Communication leads to a commitment to participate.
However, with interactive marketing communication, there is a commitment to participate, which in turn leads to a set of possibilities, which are significantly different in how they affect the communication process, itself.
The need for product information.
Image advertising doesn’t give the information needed to buy knowledge-driven products. Moreover communication results from an interaction in which two parties expect to give and take. Audience members must be able to give feedback. Media practitioners must be sensitive to the information contained in the feedback. This give and take can result on real understanding or real feedback.
The need for Interactive Marketing Communication.
Put simply, because there is a human desire for interaction. We have created a media society during the past 40 or 50 years where there is an extraordinary reduction in interaction because of the one-way and more passive form of information retrieval that exists.
People desire to be taken account of, to affect change, learn and personalise their relationships with their environment. There are a phenomenal number of reasons, which cause people to interact, which go far beyond just giving them things.
When people participate in interactive marketing communication they are told that their efforts and feedback are of positive help to the advertisers. Moreover, by participating, they then learn and understand the message from the advertiser, personalise their relationship with the advertiser and their products (or services).
Consumers tend to filter out information they do not want to hear and this alters the effectiveness of advertising in quite a dramatic way. The purchaser’s decision is invariably a compromise and this leads to a certain amount of anxiety. The worry that perhaps the purchase decision was not the best or right one. In order to minimise this anxiety the purchaser seeks to reinforce his choice and begins to take more notice of his chosen product’s advertising. And, at the same time, the purchaser deliberately suppresses data, which might challenge his decision by ignoring the advertising of competitive brands.
People are often loyal to a brand simply because they do not want to readdress a decision. The opportunity to screen out undesired data always exists when media advertisements have to stand on their own and fight for attention.
Interactive Communication takes the consumer through the barrier of not wanting to address change; and this is the ultimate market the advertiser is after – the people who use his competitors’ products.
Now the consumer can say ‘Yes, I will change my behaviour and I have a very good reason or series of reasons why”, and have a well-informed opinion or image in mind.
If someone goes into a product purchase decision with a very specific image of the product and its reason to exist and why they have decided those reasons are worth its purchase, the test in reality, the use of the product, will tend to confirm that premise, and therefore conversion will be enormously enhanced.
Interactive Marketing Communication turns passive advertising into active advertising and actually alters behaviour during the communication and learning process.
Interactive Marketing Communication increases sale.
And there’s more!
It enhances relationships and dramatically improves consumer knowledge, understanding and loyalty.
- 1. Strong Company or Brand Values.
To be effective communication has to be single minded in choosing a specific proposition which by definition cannot appeal to all. Yet every product, service or retail outlet can offer several attractive benefits and in some cases these can be numerous. Interactive Communication presents consumers with a ‘menu’ of powerful benefits, both rational and emotional, and asks them to choose the one which they find most relevant and appealing to them.This allows them: -
a) Personalise their relationship with the communicator.
b. To absorb and retain the majority – or even all – of those extra benefits while making their choice.
c. Not one, but several, good reasons for buying the product or service.
Equally it puts these benefits into context, educating consumers to understand just how important those benefits are to them, and positions the product or service as unique in satisfying all those needs.
- 2. The emotional relationship.
By asking consumers for their opinions rather than telling them, the company makes them feel special and involved in an unprecedented way. A company prepared to listen! This disarms consumers and produces a feeling of trust and thereby an emotional commitment to the company and its products, which cannot be, generated any other way.
That emotional commitment enhances the more rational understanding of the Company or Brand Values discussed above and establishes an unprecedented, personal, relationship with the manufacturer/brand/retailer – even amongst those who may have had no previous experience.
- 3. Consumer Feedback.
Allowing consumers to interact with the brand by offering their opinions and views does more than create an emotional commitment; it allows large numbers of real people to express ideas in a way they have not had the facility to do before, to a company evidently prepared to listen and act.
Consumers are seduced and this generates genuinely expressed observations on the strengths of the company – as well as areas of opportunity for improvement or exploitation. It is, in effect, an enormous piece of qualitative research, but without consumers’ ability to vouchsafe real opinions being inhibited or guided by a researcher.
Thus the combination of all these elements produces a deep understanding of the company and its brands – and its role and value to the consumer; a greater level of involvement in an emotional commitment to the brand and an enhanced desire to buy it.
Understanding Interactive Marketing Communication.
With a better understanding of the nature of Interaction allows us then to give a more precise definition of the process, that is:
“With Interactive Marketing Communicatio the reader/viewer is actively encouraged to take careful note of what is being taught him, learn rather than be taught the message, and then give tangible evidence that the lesson, in this case the advertising/marketing message, has been learnt. Interactive Marketing Communication ensures that the initial message receiver anticipates and then subsequently evidences a response using a predetermined mechanism.
Improving Effective Workplace Communication
Taking the time and energy to develop effective communication skills is definitely a rewarding experience if undertaken with full dedication. The benefits of improving your communication skills will be found both at home and in the workplace. A great key to successful and rewarding employment is developing effective communication in the workplace. It helps you get the job, helps you keep the job, and most importantly helps you enjoy the job. Good workplace communication is the difference between awkward water cooler conversations and going out for drinks after work with a new friend, between those people you avoid running into in the halls and someone you have a new story to tell. Great workplace communication means never having to be told something twice, never having to repeat yourself, breezing through that interaction with those troublesome clientele or customers. using Effective communication skills in your workplace may begin you on a path to a better position, better pay, better understanding of co-workers, more contentment in your current work, and it all may begin with a single, simple step.
Improving communication skills is simple, but requires both effort and time. To start with, simply make more eye contact, use good posture, and ask questions. These things can be done right away and can markedly improve your communication. The hallmarks of great communication are much more in depth, and may take practice, studying, or heightened self-awareness to enact. Do not despair, there is hope. Improving communication skills is a gradual process, but one which quickly reaps rewards; other people will notice right away and begin to more positively respond to your improved demeanor and your relationships will thank you. Another positive aspect to developing effective communication skills is the countless situations and opportunities that you will be granted on a daily basis, not only will all of your normal interactions become chances to practice new techniques and learn more, but your improved communication skills will create better relationships that will foster longer interactions that offer more opportunity to practice. It is like a snowball rolling down hill; it picks up mass and speed as it goes, ever growing. Think about it, who are you most likely to look forward to bumping into, working with, or even spending time with after work: the open, and friendly person who listens when you talk, and looks you in the eye; or the person who won’t look at you, mumbles to themselves under their breath, and never takes the time to let you finish a sentence?
Workplace communication makes your job much easier, and sometimes even enjoyable. It is said that there is ‘one of those people’ at every job, but what if there didn’t have to be? You have the power to change anyone into a more competent, enjoyable and helpful co-worker; all that is required of you to re-shape your co-workers is communication skills. Effective communication in the workplace also has considerable benefits for the organization as they see an increased in productivity and efficiency. Taking the time to develop effective communication skills may not be like switching on a light, but it is like rolling a log downhill, once you are started it is not easy to stop, and why would you want to?
Challenges For Effective Communication Skills
Effective communication is an unavoidable and incredibly important component of both a successful career and happy home-life. The development of effective communication skills has been seriously effected over recent years by the increased prevalence of technological advances, the result of which is a decreased level of direct verbal and non-verbal communication between individuals.
Universities and colleges throughout North America are ensuring that their students recognize and understand the importance of communication skills in their future careers and endeavors. In degree programs where communication skills are particularly important, such as teaching or business, schools are inviting communication experts and specialist into the classroom to discuss the techniques that can be used to enhance the public speaking, body language, and active listening skills of current students. These communication consultants are offering specially-designed communication seminars and exercises that seek to make students think hard about the messages they are communicating, intentionally or not, and focus on conveying well-thought messages.
A recent government report expressed concern that the new generation of post-secondary students were suffering from a diminished grasp of vital communication skills, particular verbal communication abilities, due to new technological changes in the communication sphere. The internet, email, and mobile SMS-texting has significantly, and perhaps irreparably, altered the way many people communicate, and has resulted in a decreased need for direct interpersonal communication. This is especially true, the study says, for formal communication situations where professional and articulate message conveyance is paramount. Both the public and private sector fear that today’s younger generation is increasingly ill-equipped to handle face-to-face interpersonal interaction when the time comes in their future careers. This includes future job interviews, as well as workplace interaction with colleagues, clients, and other stakeholders.
The recruitment departments of some international companies, as well as executive hiring services companies, have expressed an increased emphasis on evaluating candidates to ensure they possess an adequate proficiency in interpersonal and workplace communication. These organizations have expressed concerns mirroring those of the government studies, and have said that they have witnessed a deterioration in the communication skills of those individuals who come through their systems.
Scope of Mass Communication Today in India
The Indian education system in 21st century is a basket full of professional courses and Media is one of those specialized courses popularly growing in India. The canvas of the mass communication course is larger enough to accommodate one’s imgination into it. Media is one of the most booming sectors which is expected to reach USD 1.8 trillion by 2015 globally and Asian countries are expected to contribute greatly into it.
The size of Indian media and entertainment industry in 2006 was recorded approx Rs 43,700 crore. According to a recent report given by FICCI, the industry is projected to grow at an annual rate of 19 per cent and cross the estimated size of Rs 83, 740 crore of industry by 2010. The faster growth and wider scope in the industry is the reason behind growing immense popularity of mass communication courses in India. Students willing to make career in media or entertainment industry should look out to join mass communication courses they are suitable for. The sector has truly stored immense potential in it.
Mass communication is an area ofstudy that is institutionalized in various names like communication studies, communication science, communication arts, media studies, speech communication, media ecology or mass communication at various universities of many countries including India. This type of study deals with the process of communication that encompasses a broad range of contexts ranging from newspapers, journals, magazines, television or radio broadcasting to face to face converstation. Mass communication is a discipline that tells us about the way information interpreted by the audience and how do they take political, social, economic and cultural view in their context.
Mass communication is often recognized as a backbone of our society. It is believed and said that it would be hard to construct a modern society without its active involvement. These days a number ofprivate and government institutes offering mass communication courses to the young aspirations and help them to make their career in any of the media fields like journalism, advertising, radio, public relations etc. Some of the renowned universities and colleges in India that offer courses in Mass Communication are Indian Instiute of Mass COmmunication, New Delhi, Delhi University, Symbiosis Pune, Jamia Milia Islamia, New Delhi, Chitkara School of Mass Communication, Editworks School of Mass Communication, Noida, etc.
Mass communication course opens much scope for a mass comm student who can make a bright career in any of the sectors such as advertising, films, newspapers, magazines, websites, TV channels, radio, corporate communications, press information bureau, central information service or any other. Doing a course in mass communication requires a lot of skills such as creativity, imagination, spontaniety, innovation and flexibility. Mass Media and Communication is a field interesting to be in and to make successful career in.
Effective Interpersonal Communication Skills
The purpose of interpersonal communication is to exchange information between two or more individuals. During this exchange messages are sent from sender to receiver using a variety of communication channels. One academic concept that attempts to explain the human desire to exchange information asserts that individuals seek knowledge about those around them to limit uncertainty about the actions of those people. Interpersonal communication is best achieved when the sender and receiver have both developed effective communication skills.
While interpersonal communication can occur between groups of individuals, it is often academically defined as communicative acts taking place between only a few individuals. Many academics assert that interpersonal communication skills differ from the skills individuals use to interact as a larger group.
A significantly important aspect of interpersonal communication is the context in which the communicative act takes place. The nature and structure of the communication skills used, both verbal and nonverbal, will differ when speaking to a stranger versus speaking to someone that is familiar.
Interpersonal communication can take place in direct channels and in indirect channels. Direct channels are more easily recognized and converted by the sender, leaving less room for ambiguity and misunderstanding. These channels include speaking and writing; these verbal communication types use words and language to transmit information. During most communicative acts the sender is most in control of the message when utilizing direct channels, however this control is maximized when the sender has developed effective communication skills.
Indirect channels typically include forms of nonverbal communication such as eye contact, hand gestures, and general body language. The sender is usually less aware of the signals they are sending with indirect communication, and it can inadvertently blur or indicate the true intention of the senders message.
The development of effective interpersonal communication skills can aid the individual in building trust and stronger bonds with those around them, both at home and in the workplace. Effective communication skills during interpersonal interaction include (not an exhaustive list by any stretch);
- Context recognition (ethics and multicultural).
- Practicing active listening and active observation skills
- Encouragement during constructive criticism
- Asking and answering questions but also not leaving any questions or queries without conclusions where possible
- Ask clarifying questions to fully assess meaning and intended impact
- Monitoring oneself for physical nonverbal motions
- Turn and face the individual you are addressing
To fully optimize the potential of these interpersonal communication skills the individual can undertake training and practice opportunities to develop these vital capabilities.
Four Simple Steps To Write Communication Essay
No matter what essay topic you are dealing with, good ideas will always work for your essay, same goes with the communication essay. Here, you also need to generate effective ideas to make your communication essays worth reading provided that those ideas reflect your versatility and writing skills. So, if you think that you need to be an effective communicator to write communications essays then you are somewhat write, because here you would have to communicate your message through written words.
Whether you have been assigned write essay on effective communication or interpersonal communication essay or essay on communication skills, you will only required to follow three steps and your communication essay is ready to be submitted. Those three steps are given below:
First Step:
The first most important thing when you are communication with someone is the eye contact because it shows how much you are confident about yourself and your communication strength. This is the first thing that an interviewer notices about the interviewee. It is the eye contact that also makes communication interesting because you are also able to analyze the facial expressions of the communicator.
Second step:
Speak to yourself in the mirror, though it sounds total insane that why should a person talks to herself or himself but it helps in building up the interpersonal communication strength in a person. It has also been proved by the researchers that a person who regularly talks to himself will have certain emotional and mental benefits. Not only that, it will also boost up the self confidence in a person that eventually boost up the interpersonal communication skills as well.
Third step:
Make sure that you never get distracted while communication your view point to the others; this is the most important technique for communication well with any person. The most basic reason for this is that, if you get interrupted, your listener would get distracted and focus their concentration somewhere else so it’s advisable that in order to keep the flow of communication doesn’t stop and get interrupted.
Fourth step:
Make sure that if someone is criticizing your point of view, you should respond to them emphatically, no matter how good communicator you are, it will be useless if you don’t have the guts to listen the criticisms. Be careful while listening and put yourself into their shoes to understand what they actually mean and if they are right or wrong. It is very difficult to welcome criticism, so make yourself prepared for this when communicating with anyone.
Therefore, the above told four steps will be very helpful if you incorporate them in your communication essays, these steps would make your communication essay stand out among the crowd, you can search for further steps for improving communication skills by searching for them over the internet but it is advisable that you use the above told steps for they are the basics of a better communication. Furthermore, if you think writing lengthy communication essay would create a good impression on your teacher then you are totally wrong, it will only help them deduct your marks.
Latest Trends in Mass Communication Industry
Mass communication is an immense and prestigious industry of today. In India mass communication industry has undergone a complete transformation in the recent years. It has made an outstanding success in the last ten years. Earlier, media was not so influencing and powerful and job opportunities were also lesser as compared to today.
Presently, Mass communication industry invites several young and enthusiastic people for making a fruitful career in various streams of mass communication. There are wonderful job opportunities for talented people along with good remuneration, promotion and growth. A number of news channels in Hindi, English and regional offer multiple job opportunities in various streams of mass communication. Mass communication is one of the most chosen fields by the youngsters due to various interesting career options in this profession
This is to be noted here Mass communication is a collective terms, it has a series of streams like- news-reading, reporting, columnist, Anchoring, radio jockey, public-relation, advertising, production, acting etc. You could choose to go in any respective field of your choice, all you require a specialized training course which can enhance your skills.
Internet is the latest add- on in the mass communication industry. Today internet is also used for watching news and getting the latest update on the current happenings in the country and around the world. A lot of people turn to the internet while at work or outside home and it is being accessed all over the world. This is the reason now you would all news channels and news papers have maintained their own websites and columns. This also invites job opportunities for journalists and columnists to put their articles, blogs and send news to the millions of people across the world.
Career in mass communication is widely at demand and thousands of students apply for various courses in mass communication every year. Due to the rising rush for mass communication among students, a string of mass communication government colleges and private institutes have opened up in the major cities of India and towns. You may opt to do a degree or diploma in mass communication after your senior secondary or graduation. For mass communication course, it is important to have a good command in English and Hindi.
In olden days, journalism (Mass Communication) in India was restricted with in the political boundaries, agriculture and business houses only. The concern of a common man was given least weight-age. It was controlled by the Government of India and there used to be one news channels for news and entertainment of the Indian masses. However, with the course of time, developments took place and the mass communication industry has spread its manifolds in every sector. Today, media covers every social, political and international issue. It also pays equal importance to a common man’s grievances and issues. Entertainment channels have also multiplied and cover a large number of audiences.
In addition with the satellite channels, a series of Radio channels (FM) have also come up. Every metropolitan city of India has its own various FM radio stations where several radio jockeys are working. Print media has also made a remarkable progress and dozens of Hindi, English and regional newspapers and magazines have come-up in the market. Today mass communication industry is not just limited to its country’s boundary but has reached globally. It also covers all the latest updates and current happenings around the globe. The other development in mass communication industry is advertising agencies. A number of big and small advertising agencies have come up in the market and there are multiple career options available for mass communication graduates.
Top Mass Communication Colleges in India
Mass communication has a rewarding career and it is highly demanded among students. Despite of several challenges and work pressure that you often come across in this career youngsters have shown have a great interest in this profession. The minimum qualification for a three year degree in mass communication is senior secondary from a recognized board and good command over English is always counted. You may opt for a diploma in mass communication as well.
Mass communication is a collective term; it has various streams in it. For instance, you could go for journalism, advertising, radio jockey, production, publishing, anchoring, film-making etc. There is a plenty of courses to choose from. Mass communication is more suitable for the individuals who are outspoken, extrovert, bold and passionate about their profession. Today, media is a powerful industry in India and has an influence over large part of Indian population. This offers a wide scope of mass communication with number of exciting opportunities.
You could find dozens of TV channels that have come up in the market like- news, entertainment, infotainment etc. Other than that, print media companies have also developed remarkably and FM radio channels have covered a large part. All these developments invite vast opportunities in mass communication field. Mass communication graduates can find rewarding career opportunities in news channels, leading newspapers, FM stations, production houses, TV soaps and many more.
The latest development in mass communication is internet, now a good number of people also turn to internet for the latest updates in current happenings around the world and entertainment.
All the leading newspaper and media houses have their personal websites where you could find work as a columnist or journalist. Due to cut throat competition among various media houses, too much importance is given too viewer ship or TRP. Hence, the job of journalists, anchors, correspondents have become even more challenging and pressurized.
Due to the rising demand of media professionals in the market, a large number of government and private mass communication colleges have opened in India. To excel in your career it is very important to enroll yourself in a reputed college. Mentioned below are the top notch colleges in India
- Jamia Milia Islamia, New-Delhi
- Symbiosis Institute of Mass Communication, Pune
- Mudra Institute of Communications, Ahmedabad
- Asian College of Journalism, Chennai
- Aligarh Muslim University, Aligarh (Uttar Pradesh)
- Amity School of Journalism and Communication, New-Delhi
- National institute for Media Studies, Ahmedabad
- National Institute of Advertising, New-Delhi
- Kurukshetra University, Kurukshetra
- Media Village, Kerala
These are just few names mass communication colleges in India, to get the entire list of mass communication institutes in India and in your city, you should browse internet and also visit the website of the college you want to seek admission. Most of these colleges conduct an entrance test for the selection of the candidates
Earlier career in mass communication was not very lucrative as it is now because media’s domain was limited to government, business houses and agriculture. Common man had very little role and his concern and difficulties were never given any prime importance. However, now the situation is just the other way round, today media gives prime importance to common man’s concern and grievance. Not only to common man’s problems but every section of the society is covered by the Media now. Today media provides great platform to everyone to raise issue and protest against any unethical and illegal agenda in the democracy.
Best Mass Communication Institutes in Delhi
The globalization of media and Entertainment industry has boosted huge demand of mass communication courses among young individuals. Mass communication is a collective term; it has number of other courses as well like, Journalism, Anchoring, Radio Jockey, writing and many more. Mass communication course is an academic study of mass media and mass media includes all types of medium which deals with large segment of population. Journalism course is one of the most challenging and rewarding career in mass communication
Today TV, Radio and internet are the prime medium of communication. A large segment of population turns to TV and Radio to know about current happenings in the world, for entertainment and knowledge. Thus, mass communication has a wide scope in terms of career and growth. There are many private and government colleges that have mass communication courses in Delhi. You could opt for degree, diploma or post graduation in mass communication but you are required to pass an entrance test before you seek admission in government and in few private colleges of mass communication. Some of the respected mass communication institutes in Delhi are as follows;
- The Delhi school of Communication,
- Indian institute of Mass communication, JNU
- South Delhi Polytechnic for Women
- Bharatiya Vidya Bhavan, New- Delhi
- University of Delhi
- Mass communication Research Center (MCRC) Jamia Millia Islamia
- Inderprastha College
- Kamla Nehru College
For information about the procedure of the admission and details of course and other mandatory terms and conditions, you may visit the websites of the respective Institute. You would be acquainted with all the requisite information about the college and its policies after surfing their websites.
People living in the big metros like Delhi, Mumbai, and Bangalore have got adequate opportunities to get into the media line, as these places have numbers of media houses and other entertainment agencies. Today you could find dozens of news and entertainment channels on Air. All these news channels require large numbers of enthusiastic and confident mass communication graduates who can entertain audience and also raise their viewer ship.
They often have vacancies for the post of news reader, journalist, correspondent, anchor and columnist. You may apply for these respected posts after you have completed your mass communication course. It is to be noted here, students who pursue their mass communication course from the reputed colleges are more likely to get selected in the campus recruitment itself. Moreover, to get a decent salary package and for rapid career growth it is important to study from reputed college which has excellent course training with qualified professors.
As discussed above mass communication has an epic scope so you not just restricted to journalism and news. In fact you could also get into acting, film direction, creative writing and Radio jockey etc. These fields of entertainment are equally rewarding and promise a remarkable growth. A degree in mass communication equips you with verbal skill and analytical ability.
Today, internet is also a powerful medium of communication. Many people who do not have access to TV and radio turn to Internet for world’s updates and Entertainment. Today all news and entertainment channels have their personal websites for promotion and reaching up to the people. As a journalist/ columnist you could write news, articles and blogs for these websites and also give your views and opinions.
The Communication Formula – Life’s Science
Did you ever think deep enough to wonder, what is life? Well, life is not the same as inanimate matter. Life displays different symptoms. Life can move itself for a start, and non-living things cannot. Life can also communicate.
If you cannot communicate, you might as well be a non-living thing. If you were to be that ultimate communicator, able to speak about anything to anyone, then likely you would be extremely well paid, loved by all, and maybe regarded as a god from a bygone age.
So does communication have a series of laws? Yes, it does. Actually, there are many, and they are very much the subject of Scientology. Let me give you just one set of these laws here, now. We call them the components of the communication formula.
If any one of these components is missing then you simply do not have communication. You need all the components for the communication formula to work. Study these and you will understand why communication breaks down. Then by seeing where the breakdown lies, you can repair it. Thus marriages can be salvaged, workers reinstated, and maybe even wars stopped.
First, to communicate at all there needs to be an originator, or sender of the communication. Communication cannot start without this. Then there needs to be a receiver, someone to whom the communication is sent. Then, there must be distance between them. It starts with sender, receiver and distance. It is that simple.
Next, there must be a message or object to be sent. It can be a letter, a phone call, a present, you name it. But something must be there to be sent as a communication. Even a bullet would be considered a form of communication, even though considered very undesirable by the receiver.
The sender must next have attention before he sends the communication – obviously. Without it his communication could go well wide of the mark. The sender must also have intention, meaning that he must have enough intention so that the communication arrives at the receiver. Sender has attention and intention.
Then the message or object must then be sent and travel to the receiver.
But it is not over yet. The receiver must also have attention. And he must also have intention that he gets the communication. For if he intends otherwise, he will not receive it. Receiver has attention and intention.
Next the receiver must duplicate the communication. That means he must actually hear the voice and words, or be able to see the paper it is written on and see the text that is written. By duplicate we mean to make a copy of it, in this case mentally. And finally, and at last, the receiver must understand the communication. This means what the communication is about, not just know what the words themselves mean. For example, George sends Jenny flowers with a nice note. If Jenny just receives the flowers and reads the note and then responds by asking George if he is interested in horticulture, likely she has not understood the communication.
If all these above are present there is communication. There is more in the book called Dianetics 55, by L. Ron Hubbard. That is where the communication formula is outlined best. But this article can get you started.
If you communicate then you are alive. But if sometimes people get mad at you when you do communicate, see if a communication component is missing, fix it and give it another go. Communication works.